IF THE KEY FITS Contest presented by Direct Nissan.

Direct Nissan and Sauga960AM are excited to announce the launch of the “If the Key Fits” contest starting May 1 2025- July 31 2025. Its your chance to win a 3 year pre-paid lease of a 2025 Nissan Sentra courtesy of Direct Nissan. All you have to do is get a contest key and if your key unlocks the 2025 Sentra at Direct Nissan at big summer 2025 event at Direct Nissan – you win. Sauga960AM will give their listeners listeners the opportunity to win 20 of those potentially winning contest keys. All you have to do is listen to Sauga960AM starting Monday May 12 and when you hear the If the Key Fits promo, go to www.sauga960am.ca/contest and enter to win 1 of 20 contest keys Sauga960 will be giving away. 20 winners will be chosen at random from all the entries received. No purchase neccessary.
To enter the If the Key Fits contest, click on the Enter Now tab below.
“IF THE KEY FITS” CONTEST – OFFICIAL RULES
1. Contest Period & Prize
The contest starts May 1, 2025, at 12:01 a.m. and ends July 31, 2025, at 11:59 p.m., or when Direct Nissan sells 200 vehicles—whichever comes first.
Buy a new or used car from Direct Nissan during this time and you’ll receive a contest key. One key will unlock a 3-year pre-paid lease on a 2025 Nissan Sentra S Plus. You can choose $8,000 cash instead.
20 additional keys will be given away to listeners of Sauga960AM.
After 200 cars are sold, all 221 keyholders will be invited to try their key at the dealership. One key will start the car and win.
2. Who Can Enter
Open to Ontario residents who are of legal age. Employees of Direct Nissan and its partners (including media, suppliers, and advertising teams) are not eligible.
3. How to Enter
You can enter one of three ways:
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- Buy a car: Purchase a new or used vehicle at Direct Nissan.
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- Essay: Submit to directnissan.ca a 2-page essay on why Direct Nissan is the best dealership. One essay will be randomly selected to win a key.
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- Radio Giveaway: 20 keys will be given away on Sauga960AM. No purchase necessary.
4. One Entry Per Person
Only one entry per person, no matter how you enter. Using fake names, multiple emails, or cheating will get you disqualified.
5. Verification
You may be asked to show ID or other proof to confirm your entry. Failure to do so may disqualify you.
6. Finalist Event
Once 200 vehicles are sold, we’ll contact all keyholders with the date for the final event at Direct Nissan. Each participant will try their key in the prize vehicle. Only one key will work.
7. How the Winner is Confirmed
The person with the working key must:
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- Correctly answer a skill-testing question
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- Sign a release confirming they followed the rules and allow us to use their name/photo for promo
If they fail to do any of the above, another keyholder may be selected at random.
- Sign a release confirming they followed the rules and allow us to use their name/photo for promo
8. Prize Details
The winner gets a 3-year lease on a 2025 Nissan Sentra S Plus, or can take $8,000 cash instead.
No warranties are provided with the prize, and the winner accepts it as-is.
9. Legal Stuff
This contest follows all Ontario and Canadian laws. Direct Nissan has the final say on all matters.
We’re not responsible for technical errors, lost entries, or other issues beyond our control.
We can cancel or change the contest if something unexpected happens.
If more than one winner is accidentally declared, we’ll draw fairly to fix it.
By entering, you agree we can use your name and info to run the contest (and follow our privacy policy).
If any part of these rules is found to be invalid, the rest still apply.
All disputes will be handled in Ontario courts.
ENTER THE CONTEST HERE